<p>Utica, NY, Thursday, April 26, 2012 – The Stanley and Trainor Digital unveiled a new website at <a href="http://thestanley.org/">thestanley.org</a> that delivers to visitors the 'Live on the Edge of Your Seat' experience of being in the theatre. The site was developed in three (3) short months, half the time it typically takes to launch a website of this size and magnitude. </p><p>“This website gives The Stanley the ability to be competitive with other entertainment options in the area,” states Joel McKissick, Executive Director at The Stanley. Francesca Dunlevy, Marketing and Communications Consultant at The Stanley, adds, “We are especially excited about the ability it will give us to engage with the community and deliver a unique Stanley experience that comes through continuous feedback and dialogue.”</p><p>“We were more than happy to collaborate with The Stanley to deliver something very special,” says Tim Trainor, President of Trainor Associates and Trainor Digital. “The support we had at The Stanley made the process run smoothly, and what is even more exciting is that the new site not only will help The Stanley with business, but it also will be good for the region at a time where there are many exciting things happening in the arts community that is developing in Downtown Utica.”</p><p>Trainor used what Bob Annal, Director of Technology at Trainor, calls ‘bleeding edge” technology, something Trainor is delivering to clients in major markets. The site utilizes responsive design, which automatically adapts for screens on desktop computers to mobile devices, such as phones and tablets. Some of the key features of the new site include a ‘view from your seat,’ a gallery that puts the visitor right in the theatre, a blog for fast communication, and a content management system that will enable The Stanley to easily keep the site fresh.</p><p>Jonathan Trainor, Vice President at Trainor Digital, explains, “As a brand growth strategy company, we effectively position our client's brands online so that they achieve the most ROI, and we deliver websites that are turnkey for a client if they desire.” While designing the site, Trainor followed a 3-step process that marries the aesthetic design with the interface design and the information design.</p><p>Additionally, the new site is a strong branding tool for The Stanley. “As someone who grew up going to performances at The Stanley, it was very exciting to bring to life the memories I’ve personally had there,” says Eric Procopio, Director of Web Development at Trainor Digital. “From the first moment you are on the site, we want visitors to feel as though they are sitting in this beautiful theatre and experiencing all that it has to offer.’</p><p><strong>About The Stanley</strong><br/> Originally built as a movie theatre, The Stanley opened its doors in 1928 with 2,963 seats, a grand entry staircase that resembles the main staircase on the Titanic, a gold leaf interior, and a terra cotta and tiled mosaic exterior. It has been bringing the community together for nearly a century with live concerts, Broadway shows, ballets, the symphony, graduations, and recitals. Today The Stanley operates as a non-profit entity. In 2006, through grants and donations, the theatre underwent a $20 million renovation that expanded the facility giving it a larger backstage space and catering capabilities for conferences and events. More information is online at <a href="http://www.TheStanley.org">www.TheStanley.org</a>.</p><p><strong>About Trainor Digital<br/></strong>Trainor Digital is tasked with understanding and converging brand strategy and objectives with continuously emerging web and digital technologies to positively engage and influence Target Audiences and Users. Their suite of digital products and services provides clients with the solutions they need to leverage their brand online, drive traffic, and grow business. All of their services are customized to the client’s brand strategy, reinforcing that the brand is the driving force for everything that they develop.<strong> </strong></p><p> </p>
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